When engaging your customer on social media the first and most impactful thing that sets your brand apart is YOU! Simply put the more your customer trust and likes YOU the more likely they are to buy from YOU. We think you're awesome so let Digital At FINC produce your social / digital media introduction.
BØRN Shoes
WHO: BØRN came to us with a full slate ask. A suite of digital facing, earned media content built to run alongside and in concert with a 30 second paid media hero piece. This is the rare case study that earns its place in both our Commercial and Digital AF worlds, because that was the assignment. One brand story told across two lanes at once. The brief was to marry superior craftsmanship with style, wearability, value, and above all, relationship.
THE MISSION: Sell the shoe without selling. BØRN is a brand you feel more than you're told about, so we built a docustyle concept that let real people carry the message. No spokesperson polish, no script to hide behind. The goal was content that felt earned rather than bought, the kind of thing a customer trusts because it sounds like someone they know.
METHOD: We centered a real BØRN employee as the brand side of the story. Then we took it a step further. Instead of speaking to the audience, she speaks to a friend. A loosely guided walk and talk, built from her own talking points, where she walks a real life friend through what makes the brand special. The audience learns by listening in. What lands is craftsmanship and value delivered the way people actually share the things they love. Honestly. In their own words. On their own feet.
Miss. Delta
WHO: Miss Delta offers an authentic taste of Southern cuisine in Portland, Oregon’s vibrant, Mississippi Arts District. With a menu inspired by traditional Southern dishes, each meal is crafted with love and a creative twist that showcases the restaurant's commitment to quality ingredients and innovative flavors.
THE MISSION: To enhance Miss Delta's digital presence, it's essential to create vibrant and engaging content that captures the restaurant's essence. Featuring enticing photos of signature dishes. Engaging social media posts, stories that reflect the journey of Miss Delta, and testimonials from customers that foster a sense of community, inviting others to experience the warmth and creativity that define this beloved establishment.
METHOD: High-quality videos can further immerse viewers in the Miss Delta experience, highlighting the cozy atmosphere, the passion of the staff, and the rich cultural roots of Southern cooking. By bringing these elements together, Miss Delta aims not only to elevate its digital presence but also inspire a broader audience to explore and appreciate the flavors of the South right here in Portland.
AVOLI
We stick to what we know - and we know volleyball
WHO:
We were hired by Avoli, a women focused volleyball performance brand, to create consumer facing social content that authentically represents the modern volleyball athlete. The goal was to visually translate Avoli’s commitment to performance, community, and style through a real player’s perspective. Featuring collegiate volleyball athlete Amari Singletary, the work centers on capturing the rhythm, intensity, and confidence that define both the sport and the brand.
THE MISSION:
Our objective was to produce photo and video content that could live natively across Avoli’s social platforms while strengthening brand identity. We set out to walk the line between polished commercial storytelling and a user generated, in the moment feel, content that feels aspirational yet relatable. By highlighting Amari in motion, in training, and in quieter moments, we aimed to show how Avoli fits seamlessly into an athlete’s everyday life.
METHOD:
The result is a cohesive body of work that blends dynamic movement, intimate details, and natural energy. Through thoughtful cinematography, lifestyle driven framing, and restrained polish, the final content feels authentic to the athlete while elevating the brand, inviting viewers to not just see Avoli, but feel part of its world.
BENSON POLY TECH
WHO: We were hired by Benson High School to document the 2026 boys basketball team's playoff run. A program with a special group of young men and a season that was building into something nobody expected. They weren't looking for a highlight tape. They wanted a film.
THE MISSION: Our objective was to capture the full arc of an improbable postseason. From an early season tournament in Salem to a playoff run that saw Benson knock off the number one team in the state on their way to a 5th place finish that defied every prediction. The goal was content that honored the weight of the moment without losing the raw emotion that made this team worth watching in the first place.
METHOD: We were present in Salem when the season was taking shape and returned through much of the playoffs as the stakes grew. The result is a cinematic body of work that bookends the season, blending game footage, candid moments, and intentional storytelling to capture not just what this team accomplished but who they were while doing it.
Marlborough School
WHO: We were hired by The Marlborough School to create a new wave of content for their athletic programs. One of Los Angeles' most prestigious academic institutions, Marlborough sought to modernize their digital footprint and bring the same standard of excellence they hold in the classroom to the way their athletes are seen online.
THE MISSION: Our objective was to showcase the passion, dedication, and excellence that define Marlborough athletes through captivating photos, engaging social content, and high quality video. The goal was twofold to inspire current students to reach new heights and to attract the next generation of student athletes to the Marlborough community.
METHOD: The result is a dynamic body of work that captures the energy and spirit of Marlborough athletics. Through intentional cinematography and thoughtful storytelling, we created content that feels worthy of the standard Marlborough sets, elevating their programs digitally while staying true to the authentic spirit of the athletes who make it all possible.
CWA
The Mission: Spend the 22 - 23 school year introducing perspective students and sponsors to the Clackamas Web Academy. Shooting a few days per quarter we successfully impacted the reach of this hybrid online / in person charter schools presence across social media significantly and more importantly quantifiably.
MODELS
The Mission: Create cinematic promotional videos for various sports and lifestyle models. These videos were to be used across individual social channels as well as professional calling cards to illustrate the talents current look, on camera presence and ability to move in the real world.
PROVIDENCE
The Mission: Create compelling digital and social content for Providence HS in Los Angeles. The content was to be a high energy intro video designed to both celebrate the men’s basketball teams historically high ranking and promote student life across its various social channels. The video was to be paired with commemorative posters / portrait keep sakes for each senior on the team.
